Company Sales Representative- Addis Ababa

• Listing summary: This role seeks a motivated, results‑oriented Sales Representative to join the commercial team in Addis Ababa. Candidates should hold a bachelor’s degree in Business Administration, Marketing, Sales, Economics, or a related field and have at least three years of sales experience within the FMCG industry.

Job Description

We are looking for motivated and results-oriented Sales Representatives to join its commercial team in Addis Ababa.

The Sales Representative will be responsible for driving sales performance within an assigned territory, developing strong customer relationships, ensuring product availability and visibility, and supporting the achievement of sales and commercial targets. This role is suitable for a sales professional with FMCG experience who is confident working in a fast-paced field-sales environment.

Key Responsibilities:

• Execute sales activities within the assigned territory in line with commercial plans and objectives.

• Develop and maintain strong relationships with customers, retailers, wholesalers, distributors, and other trade partners.

• Identify new business opportunities and expand product distribution within the assigned territory.

• Ensure product availability, visibility, and appropriate placement across assigned outlets.

• Achieve assigned sales, distribution, volume, and other commercial targets.

• Conduct regular market and customer visits to monitor sales performance, competitor activities, pricing, and market developments.

• Ensure effective execution of promotions, activations, and other trade marketing initiatives.

• Collect and report relevant market intelligence, customer feedback, and competitor information.

• Monitor customer orders and coordinate with relevant internal teams to support timely product availability.

• Maintain accurate sales records, customer information, and required sales reports.

• Follow company policies, commercial procedures, and applicable standards.

• Manage assigned customer relationships professionally and resolve routine customer issues promptly.

• Work closely with the wider sales and commercial team to maximize market opportunities.

• Contribute to continuous improvement of sales execution and customer service.
  

Job Requirements

Requirements

Education & Experience

• Bachelor's Degree in Business Administration, Marketing, Sales, Economics, or a related field.

• Minimum 3 years of relevant sales experience, preferably within the FMCG industry.

• Proven experience as a Sales Representative or in a similar field-sales position within an FMCG company.

• Experience managing customers, outlets, distributors, or trade partners is highly desirable.

• Strong understanding of sales execution, territory management, and customer relationship management.

• Previous experience in beverage, FMCG, or consumer goods sales is an advantage.

Required Competencies

• Strong sales and negotiation skills.

• Customer-focused and results-oriented approach.

• Strong relationship-building and interpersonal skills.

• Good communication skills.

• Strong market awareness and commercial acumen.

• Ability to identify and develop new business opportunities.

• Strong organizational and reporting skills.

• Ability to work independently and manage an assigned territory effectively.

• Ability to work effectively in a fast-paced and competitive FMCG environment.

• Good problem-solving and decision-making skills.

• Proficiency in relevant digital and sales reporting tools is an advantage.

• Willingness to conduct frequent field visits and work according to business requirements.

How To Apply

Interested and qualified candidates should submit their updated CV through the ATS application platform.

Requirements

Education & Experience

• Bachelor's Degree in Business Administration, Marketing, Sales, Economics, or a related field.
• Minimum 3 years of relevant sales experience, preferably within the FMCG industry.
• Proven experience as a Sales Representative or in a similar field-sales position within an FMCG company.
• Experience managing customers, outlets, distributors, or trade partners is highly desirable.
• Strong understanding of sales execution, territory management, and customer relationship management.
• Previous experience in beverage, FMCG, or consumer goods sales is an advantage.

Required Competencies

• Strong sales and negotiation skills.
• Customer-focused and results-oriented approach.
• Strong relationship-building and interpersonal skills.
• Good communication skills.
• Strong market awareness and commercial acumen.
• Ability to identify and develop new business opportunities.
• Strong organizational and reporting skills.
• Ability to work independently and manage an assigned territory effectively.
• Ability to work effectively in a fast-paced and competitive FMCG environment.
• Good problem-solving and decision-making skills.
• Proficiency in relevant digital and sales reporting tools is an advantage.
• Willingness to conduct frequent field visits and work according to business requirements.