Digital Marketer

Job Opening: Digital Marketer Location: Addis Ababa, Ethiopia Employment Type: Full-Time Department: Marketing & Business Development

Role Overview

AddisFly is looking for a highly capable and results-driven Digital Marketer to lead and execute the company’s digital marketing activities. This role is responsible for driving online visibility, generating qualified leads, increasing customer engagement, and supporting sales growth through strategic and performance-based marketing campaigns.

This is a hands-on role the Digital Marketer is expected not only to manage campaigns but also to actively create content , including visuals, videos, and marketing materials. The role covers key business segments such as walk-in customers, labor travel, corporate clients, non-IATA agents, and airline promotions , ensuring all digital efforts deliver measurable business results.

Key Responsibilities

Develop and implement digital marketing campaigns across social media, Google Ads, and other online platforms Plan, execute, and optimize digital marketing campaigns across social media, Google Ads, email, and other digital platforms Create and publish content including graphics, videos, captions, and campaign materials Develop targeted campaigns for different customer segments (walk-in, labor, corporate, non-IATA agents) Manage lead generation campaigns to increase inquiries, bookings, and conversions Work closely with the creative and sales teams to align content and campaigns with business goals Coordinate online promotions with airline partners and stakeholders Monitor campaign performance and report on reach, engagement, leads, conversion, and ROI Improve AddisFly’s digital presence through content strategy and audience growth Ensure all campaigns align with company goals, brand direction, and sales priorities

Requirements

Bachelor’s degree OR relevant certification

in Marketing, Digital Marketing, Business, or a related field

Proven experience in digital marketing (travel or service industry is a plus)

Strong knowledge of Meta Ads, Google Ads, SEO, email marketing, and social media strategy

Ability to create high-quality content (graphics, short videos, social media posts, campaigns)

Experience with tools like Canva, Adobe, CapCut, or similar content creation tools

Strong analytical skills with the ability to track KPIs and optimize performance

Experience in lead generation and conversion-focused marketing

Excellent communication and teamwork skills

Strong execution mindset ability to deliver results, not just ideas