Digital Marketing Officer

• Experience level: Expert
• Education: Bachelor’s Degree
• Vacancies: 3
• Compensation: Monthly

Key Responsibilities

• Manage Akiya Delivery's social media accounts, including Facebook, TikTok, Instagram, Telegram, and other relevant platforms.

• Develop and implement digital marketing strategies and content calendars.

• Create engaging social media posts, promotional graphics, short videos, reels, stories, and advertising content.

• Plan and execute online advertising campaigns to increase customer acquisition, app downloads, registrations, and orders.

• Maintain consistent brand identity and messaging across digital channels.

• Promote merchants, special offers, discounts, delivery services, and platform campaigns.

• Monitor comments, messages, reviews, and customer feedback across social media platforms.

• Analyse campaign performance, engagement, reach, conversions, and advertising expenditure.

• Conduct competitor research and identify digital marketing opportunities.

• Prepare regular reports on marketing activities and results.

• Coordinate with the operations and management teams to align digital campaigns with business objectives.

  Requirements

  • Bachelor's degree or diploma in Marketing, Digital Marketing, Communications, Journalism, Business Administration, or a related field.

  • Demonstrated experience in digital marketing or social media management.

  • Strong knowledge of Facebook, TikTok, Instagram, Telegram, and other relevant digital platforms.

  • Ability to create engaging content, captions, promotional graphics, and short videos.

  • Familiarity with Canva or similar graphic design tools.

  • Video editing skills using tools such as CapCut or equivalent software are an advantage.

  • Knowledge of online advertising, campaign optimization, and social media analytics.

  • Excellent written and verbal communication skills in Amharic and English.

  • Creative thinking, attention to detail, and a strong understanding of audience engagement.

  • Ability to plan content calendars and manage multiple campaigns.

  • Basic reporting and analytical skills.

  • Previous experience in e-commerce, delivery services, retail, or technology companies is an advantage.