Head of Sales and Marketing

• Experience level: Intermediate
• Education: Bachelor’s Degree
• Vacancies: 1
• Compensation: Monthly

Job Title: Head of Sales & Marketing

Job Type: Full-Time

Department: Sales & Marketing

Reports To: CEO We are seeking an energetic, results-driven, and commercially savvy Head of Sales & Marketing to join our marketing strategy with customer acquisition efforts and lead our business into its next phase of growth.

Role Overview

As the Head of Sales & Marketing, you will bridge the gap between audience engagement, lead generation, and revenue closing. You will own the strategic direction and execution of both digital and traditional marketing campaigns while driving our sales pipeline to hit target quotas.

This role is perfect for a strategic marketer with solid digital skills and hands-on sales acumen who is ready to take full ownership of our end-to-end commercial operations.

Key Responsibilities

1. Sales Strategy & Revenue Management

Develop, implement, and oversee sales plans to achieve monthly, quarterly, and annual revenue targets.

Build, qualify, and nurture a healthy pipeline of inbound and outbound prospects.

Manage high-value client negotiations and close key sales deals.

Align sales processes with customer journey touchpoints to improve overall conversion rates.

2. Marketing & Digital Campaign Management

Design and execute end-to-end marketing strategies across paid, earned, and owned media channels.

Oversee digital marketing channels, including SEO/SEM, social media ads, email automation, content creation, and influencer/affiliate strategy.

Monitor performance analytics (Google Analytics, Meta Ads Manager, CRM insights) to optimize ROI and Cost Per Acquisition (CPA).

Manage corporate branding, positioning, collateral creation, and public relations efforts.

3. Team Leadership & Operations

Align sales and marketing functions into a cohesive revenue engine.

Maintain and optimize our CRM (e.g., HubSpot, Salesforce) and marketing tech stack.

Define and track key business metrics (KPIs), including Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and pipeline value.

Manage and allocate the annual sales and marketing budget effectively.

Requirements & Qualifications

Experience: Minimum of 2 years of progressive experience in Marketing, Digital Marketing, or Commercial Sales roles (Intermediate-level digital execution skills required; leadership/head experience is a major plus).

Digital Proficiency: Proven, practical experience managing multi-channel digital campaigns

Commercial Acumen: Strong track record in lead conversion, sales negotiations, and CRM pipeline management.

Analytical Mindset: Comfortable using data to uncover growth insights.

Communication: Exceptional verbal, written, and presentation skills.

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).