Digital Marketing Specialist

• Experience level: Intermediate
• Vacancies: 1
• Compensation: Monthly

About the role

We’re looking for a data-driven Digital Marketing Specialist to manage paid acquisition, test campaign creative, and improve conversion performance. You’ll optimize campaigns across Search, Social, and Display, with a focus on reducing customer acquisition costs (CAC).

What you’ll do

• Manage and optimize paid media budgets across Search, Social, and Display channels.

• Plan and run structured A/B tests for ad copy, creative formats, and landing pages.

• Monitor campaign performance and refine bidding strategies to improve efficiency and reduce CAC.

• Analyze conversion funnels to identify drop-off points and opportunities for improvement.

• Partner with web and marketing teams to improve landing-page and overall conversion rates.

• Use campaign data to guide budget allocation and performance decisions.

What you’ll bring

• A bachelor’s degree in Marketing, Finance, or a quantitative discipline.

• Experience or strong knowledge of performance marketing and paid campaign optimization.

• The ability to analyze data, draw useful conclusions, and make sound budget decisions.

• Familiarity with conversion rate optimization (CRO) and A/B testing.

Preferred

• Certifications in Google Ads, Meta Ads Manager, or LinkedIn Ads.

  Reports to:

• Marketing Lead