Field Marketing Officer

Akiya Delivery is a technology-driven delivery platform that connects customers with restaurants, cafés, grocery stores, pharmacies, bakeries, and other businesses through convenient delivery services and electric mobility solutions.

Key Responsibilities

• Visit restaurants, cafés, hotels, bakeries, grocery stores, pharmacies, supermarkets, and other potential merchant partners.
• Identify business prospects, introduce Akiya Delivery services, and convert leads into active merchants.
• Explain merchant benefits, registration procedures, delivery services, promotional opportunities, and platform operations.
• Support merchants during registration, onboarding, and initial platform use.
• Conduct face-to-face customer acquisition and promote the Akiya Delivery application.
• Organise field promotions, demonstrations, flyer distribution, and local marketing activations.
• Build and maintain strong relationships with merchants, customers, and business partners.
• Identify potential strategic partnerships and new market opportunities.
• Gather customer feedback, competitor information, and market intelligence.
• Follow up with prospective merchants and maintain accurate lead and onboarding records.
• Meet assigned targets for merchant acquisition, customer registrations, and promotional activities.
• Submit daily or weekly field activity reports and performance updates to management.
• Coordinate with digital marketing and operations teams to support campaigns and improve customer experience.

Requirements

• Diploma or bachelor's degree in Marketing, Sales, Business Administration, or a related field.
• Experience in field marketing, sales, customer acquisition, or business development is preferred.
• Excellent communication, negotiation, persuasion, and interpersonal skills.
• Fluency in Amharic; English communication skills are an advantage.
• Willingness to travel locally and conduct regular business visits across Addis Ababa.
• Ability to identify potential merchants and convert prospects into business partners.
• Strong customer relationship management and follow-up skills.
• Target-oriented, proactive, confident, and self-motivated.
• Ability to maintain accurate records of leads, visits, and merchant onboarding.
• Basic smartphone, computer, and reporting skills.
• Ability to work independently and collaboratively with the marketing and operations teams.
• Previous experience in restaurants, retail, e-commerce, or delivery platforms is an advantage.