Senior Marketing Officer

• Experience level: Senior
• Education: Bachelor’s Degree
• Vacancies: 1
• Compensation: Monthly

JOB VACANCY ANNOUNCEMENT
Senior Marketing Officer
Job Title: Senior Marketing Officer
Department: Marketing
Work Location: Addis Ababa, Ethiopia
Employment Type: Full-Time
Required Experience: Minimum 5 years
Number of Vacancies: 1
Salary: Negotiable based on qualifications and experience
1. About the Position
We are seeking a creative, strategic, and results-driven Senior Marketing Officer with at least five years of relevant experience to develop and implement marketing strategies, strengthen the company's brand image, manage digital marketing activities, and increase customer engagement and business growth.
The ideal candidate should have excellent communication skills, strong creativity, leadership ability, and practical experience in digital marketing, content creation, and brand management.
2. Key Responsibilities
Develop and implement effective marketing strategies and campaigns.
Plan and manage social media marketing across relevant platforms.
Create engaging marketing content, promotional materials, and advertising campaigns.
Coordinate photography, videography, video editing, and graphic design activities.
Manage brand identity, company image, and marketing communications.
Conduct market research, competitor analysis, and customer behavior analysis.
Plan and execute promotional events, product launches, and marketing activities.
Monitor campaign performance, prepare reports, and recommend improvements.
Coordinate with the sales team to generate leads and increase sales.
Manage relationships with clients, media representatives, and marketing partners.
Develop monthly marketing plans, budgets, and performance targets.
Ensure all marketing materials meet the company's professional standards.
3. Qualifications and Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 5 years of relevant marketing experience.
Proven experience in digital marketing, brand management, and campaign execution.
Strong knowledge of social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Experience in content creation, copywriting, photography, and video production is an advantage.
Knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator is preferred.
Excellent written and verbal communication skills in English and Amharic.
Strong leadership, creativity, presentation, and organizational skills.
Ability to work independently, manage deadlines, and achieve marketing targets.
A portfolio of previous marketing campaigns and creative work is an advantage.
4. Key Competencies
Creativity and innovation
Strategic thinking and planning
Communication and interpersonal skills
Digital marketing expertise
Leadership and teamwork
Time management and problem-solving
Analytical thinking and results orientation
5. How to Apply
Interested and qualified applicants are invited to submit:@MIDesign1